We know that great keywords are a vital part of a successful AdWords campaign, but how do we find them? Conducting research to find those relevant keywords may seem daunting, but it’s not impossible with some dedication.
Make your keyword research as painless and productive as possible with the recommendations and resources below.
Define Your Keyword Strategy & Goal
Before we begin keyword research, the first step is to define our goal for our ad campaign and then the keyword strategy. To get ourselves heading in the right direction, we can ask questions like:
- Why are we creating an ad campaign?
- What product are we selling?
- Who is our audience?
- How would our audience think about this product?
- What do we want to accomplish with this campaign? What is our end goal?
Defining the strategy straight away keeps us on task as we go through our research, providing a guide as we explore all the possibilities our research might reveal.
Think from Your Audience’s Point of View
Once we know who our audience is and how our product relates, then we need to think from their point of view when conducting keyword research. This allows us to understand how they search for our products so we can formulate specific keyword lists and ad groups that are relevant to their searches.
While we decide on our keywords, we need to ask these questions about our audience:
- What is our audience searching for?
- What would we expect them to search for?
- What is their intent? What are they looking to find?
- What keywords will best help them find our ads and our website?
Once we can answer these questions, then we can begin our PPC keyword research.
KeyDigger 